If you’re like most business owners, you probably need a logo that reflects the best of what your business has to offer, but you may not know how to go about creating one on your own. While it’s usually a good idea to find an expert logo maker to help create a distinctive logo for your organization, understanding as much as you can about business logo design can help bring your vision to life.

In addition to learning why you need a logo for your business, this article will cover 15 steps to designing a logo, including:

• Know your customers
• Start your creative logo search
• Describe your brand
• Find the right type of logo
• Keep your logo evergreen
• Think simple when considering your logo
• Consider incorporating a new or existing tagline
• Select preferred colors for your brand
• Choose various typographies
• Create a vision and mood board for inspiration
• Research the competition and industry
• Find an expert logo designer for the project
• Use focus groups to determine your logos effectiveness
• Select the best logo for your business
• Add your logo to your website, company shirts, and more